Culture Shifters Wins Gold in 4th Annual Anthem Awards
A community of snowboarders that represents what Burton hopes the future of snowboarding will look like—diverse, inclusive, and empowering.
Burton Snowboards is thrilled to announce that Culture Shifters is honored to be a gold winner in the category of Events: Diversity, Equity and Inclusion for the 4th Annual Anthem Awards. Envisioned by Selema Masekela and Zeb Powell and powered by Burton Snowboards, Culture Shifters brings together BIPOC (Black, Indigenous, and people of color) change-makers to build a community of snowboarders that represents what Burton hopes the future of snowboarding will look like—diverse, inclusive, and empowering.
“It is a whole and entire honor to receive an Anthem Award for Culture Shifters,” said Selema Masekela, one of the creators of Culture Shifters. “From the outset, this idea was based in creating community and reflection for marginalized peoples, in the powerful landscape that is the mountains. What it has grown into in three short years is beyond my wildest dreams. I am grateful to Burton and the Carpenter family for partnering with Zeb and me to power the future of what snowboarding can and will look like.”
When asked how he feels about Culture Shifters winning an Anthem Award, pro snowboarder and Culture Shifters co-creator Zeb Powell had this to say, “It’s hard to explain the pure vibe of Culture Shifters. It’s almost as if everyone’s operating on a different frequency of pure joy and humble wonder.”
George Carpenter is also very honored by the recognition for Culture Shifters. “As a family owner of Burton, I believe Culture Shifters has the power to challenge the status quo of the outdoors,” said George Carpenter, co-creator of Culture Shifters. “By resourcing change-makers and amplifying diverse voices, we can reshape the landscape, the culture and the growth trajectory of snowboarding to be a sport where all people are valued and celebrated.”
Anthem Winners are selected by the International Academy of Digital Arts and Sciences. Judges for the 4th Annual Anthem Awards include Janine Brady, Managing Director of Communications, Schmidt Futures, Haven Ley SVP, Program Strategy, Investments and Comms., CSO, Pivotal Ventures, Roma McCaig, Chief Public Affairs and Impact Officer, REI Co-op, Wendy R. Weiser, Vice President, Democracy, Brennan Center for Justice, Brett Peters, Global Lead, TikTok for Good, TikTok, C.D. Glin, President, PepsiCo, Aurora James, Activist and Fashion Designer, Fifteen Percent Pledge, Michelle Waring, Steward for Sustainability and Everyday Good, Tom’s of Maine, Trovon Williams, Sr. Vice President of Marketing & Communications, NAACP, and Singleton Beato, Global EVP, Chief DEI Officer, McCann Worldgroup, and many others.
“The Winners of this year’s Anthem Awards are truly inspiring and I am honored to help elevate their impact,” said Anthem Awards General Manager, Patricia McLoughlin. “At this moment, there is a lot of uncertainty in our world, but the tireless and extraordinary efforts of the Anthem Awards community provide hope that a better tomorrow is possible. Thank you to everyone doing this work and making an impact.”
The 4th Annual Anthem Awards was the most competitive season yet with more than 2,300 entries submitted from 34 countries worldwide. By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities. A portion of program revenue is allocated to our grant program, The Anthem Fund.
