SPY Optic Enters New Chapter as Part of Safilo Group

Acquisition brings increased resources, reach and investment while reinforcing SPY’s commitment to innovation, its core community, and retail partners.

SAN DIEGO – [September 8, 2026] – SPY Optic today announced how the completion of its acquisition by Safilo Group, one of the world’s leading eyewear companies, will benefit the brand, its retailers and consumers. The acquisition marks a new chapter for SPY, bringing increased resources, reach and opportunities for growth while preserving the products, people and culture that have defined the brand for more than 30 years.

Now part of Safilo’s sport and outdoor portfolio which includes SMITH, Blenders, and Carrera, SPY will benefit from Safilo’s resources, network, and strength in the global eyewear market as it expands its position across channels. A key focus for SPY will be to maintain the distinctive identity and authentic connection to action sports that have made the brand a staple among consumers and retailers.

“SPY is a distinctive brand with a strong heritage and a loyal consumer following, making it a strong addition to Safilo’s sport portfolio,” said Angelo Trocchia, Chief Executive Officer of Safilo Group. “We see significant opportunity to build on the foundation SPY has created over more than three decades by leveraging Safilo’s global platform, expertise and resources. Our goal is to support SPY’s growth and innovation while preserving the authenticity and independent spirit that have made the brand unique.”

Built for What’s Next

Safilo’s acquisition of SPY is part of its broader vision to grow its portfolio of sports and outdoor brands with complementary consumer positioning and product offerings. SPY brings a distinct action-sports and lifestyle perspective to the portfolio, creating opportunities to expand the brand’s reach while maintaining its own identity.

For SPY consumers, the acquisition means continuity backed by greater opportunity. The brand will continue to focus on developing premium eyewear that combines distinctive frame design, advanced lens technology and performance-driven features, including ANSI-rated protection and SPY’s proprietary Happy Boost™ lens technology for sun and snow.

In snow, SPY will continue its commitment to developing high-performance goggles and helmets designed for riders who demand premium optics, functionality and style, including the Waypoint and Crosspoint families.

“SPY has always been about doing things differently, and that isn’t changing,” said Joe Freitag, SPY Optic President. “Safilo sees the potential in what SPY has built and understands the unique position we have in the market. This is an opportunity to grow the brand while continuing to build alongside the retailers, consumers and communities that have made SPY what it is today. Our consumers can expect the same SPY they know and love, with the same commitment to innovation and product, but with a powerful machine behind us to help the brand reach its true potential.”

A Continued Commitment to Retail

The acquisition also reinforces SPY’s commitment to its retail partners. With Safilo’s resources and global infrastructure behind the brand, SPY will continue to prioritize its dealer relationships and provide the products, support and brand-building initiatives needed to grow together.

The goal is not simply to expand SPY’s reach, but to strengthen the brand alongside the independent retailers and partners who have helped build it over the past three decades.

“Our retailers have been a critical part of SPY’s story from the beginning,” said Freitag. “That relationship remains a priority. We’re committed to supporting our dealers, building the brand with them and giving them the products and resources they need to continue growing SPY.”

About SPY Optic

Founded in 1994 in Carlsbad California, SPY Optic has built a fiercely loyal following by refusing to follow the conventional path. From our ground-breaking Happy Lens Technology and unmistakable frame design to high-performance snow goggles and a deep connection to action-sports culture, SPY is driven by originality, innovation and an independent point of view.