Ursus Rookie Fest 2026 is underway

The Ursus Rookie Fest 2026 is ready to kick off in Madonna di Campiglio, confirming itself as one of the key snowboard events of the winter within the World Rookie Tour calendar. Last registrations are still open as young riders from all over the world prepare to drop into one of the most anticipated rookie-level competitions of the season.

All competition categories are officially confirmed, featuring Women and Men divisions for both Groms and Rookies. The competitive stakes are clear and concrete: category winners will earn direct access to the World Rookie Finals, scheduled at the end of March in Austria. In addition, the Best Boy and Best Girl overall of the event will each receive an all-inclusive ticket to the World Rookie Finals, turning performance into a real opportunity and making every run count.

The international field highlights the global dimension of the Ursus Rookie Fest. 60 athletes are already registered, with teams and riders arriving from Poland, France, Estonia, Australia, New Zealand, United Arab Emirates, Norway, Czech Republic, Italy, Spain and Russia, while Great Britain is the latest nation to join the start list. This mix guarantees a high and diverse competitive level, offering young snowboarders a real international comparison and a valuable development experience.

From a technical perspective, the event is supported by UNION as official technical sponsor, backing the competition and the next generation of riders with a strong focus on performance, safety and progression. The prize structure goes beyond traditional podium rewards: Rookie Men and Rookie Women podium winners will receive a Surf Camp experience by Surf To Live, extending their competitive journey beyond winter and into another board discipline. All podium athletes will also receive prize packages from Moving CMP, Blue Tomato, TSG, Sticker Mule, Elle erre and MOON, reinforcing the World Rookie Tour action sports ecosystem.

True to the World Rookie Tour philosophy, the Ursus Rookie Fest is more than just competition. On Monday afternoon, an inclusive artistic workshop led by local artist Mattia Cozzio will bring together World Rookie Tour riders and participants from Comunità Gamma of Cremona, creating a shared space where creativity, inclusion and snowboarding meet.

Throughout the event days, Rifugio Stoppani will be the on-slope reference point, ready to welcome riders, coaches and teams for food, drinks and recovery moments between runs.

Media coverage will play a key role in amplifying the impact of the event beyond the slopes. Thanks to the support of official media partners Board Riding, Quattromedia and Snowboard International, the Ursus Rookie Fest will be made available to a global audience. From competition highlights to behind-the-scenes moments, these platforms will help share the stories, progression and atmosphere of the event, bringing the World Rookie Tour spirit to riders, fans and industry insiders worldwide.

A special thank you goes to destination partners Madonna di Campiglio, SkiArea Madonna di Campiglio and Trentino, whose constant support makes it possible to host an international youth snowboard event in one of the most iconic Alpine settings.

With the start just days away, the Ursus Rookie Fest 2026 is ready to deliver high-level competition, international energy and the unmistakable World Rookie Tour atmosphere.