NINES LAUNCHES NINES MEDIA WITH CHOP IT UP, A NEW DOCUMENTARY INTERVIEW SERIES HOSTED BY DYLAN GRAVES

Featuring candid conversations with some of action sports’ most influential athletes, including Cool Wakushima, Fridtjof “Fridge” Tischendorf, and more.

For more than 18 years, Nines has brought together some of the most progressive athletes in skiing, snowboarding, mountain biking, BMX, surfing and skating. The unique athlete-driven nature of the events has created countless opportunities for deeper conversations, shared experiences and stories that deserve to be told.

To give those stories a dedicated home, Nines today launches NINES MEDIA – a new storytelling platform and the future home of original formats like CHOP IT UP.

Designed to complement the brand’s iconic snow, surf, skate and bike events, NINES MEDIA creates a space for interviews, documentaries, podcasts and athlete-driven stories that live beyond the events themselves.

The platform launches with dedicated YouTube, Spotify and TikTok channels, while the existing Nines Instagram and Facebook channels remain the primary home for the Nines community. Together, the two platforms allow Nines to engage audiences year-round and continue evolving as both an event series and a media brand.

“For years, we’ve had the privilege of spending time with some of the most inspiring athletes in action sports. Nines Media is about using that unique access to tell deeper stories, share experiences and create content that lives beyond our events.” Nico Zacek, Founder of the Nines

The first series to debut on NINES MEDIA is CHOP IT UP, a documentary-style interview format created and hosted by surfer, storyteller and adventurer Dylan Graves.

Through candid conversations with some of the world’s most inspiring athletes, the series explores the defining moments, setbacks, breakthroughs, and lessons that shaped their careers.

“Chop it up is different from traditional athlete interviews as we wanted to hone in on the specific tricks, maneuvers or moments that defined these athletes’ careers, and throughout the conversations, we found real gems about what makes these people who they are. The result is a capsule where fans can hear straight from their favorite action sports athletes, covering everything from mindset to breakdowns of some of the best tricks ever landed.” Dylan Graves, Host and Creator of CHOP IT UP

Tune in as new episodes will be released every three weeks, featuring athletes from skiing, snowboarding, BMX, mountain biking, surfing and beyond. Upcoming guests include Cool Wakushima, Fridtjof “Fridge” Tischendorf, Kevin Peraza, David Zimmermann, Sam Hodgson and Vero Sandler.