Gordini adds John Jackson to athlete team

Gordini has announced the addition of snowboard veteran John Jackson to its athlete roster. John J brings more than two decades of influence in snowboarding. From contest results to defining video parts, his career has consistently pushed progression while staying rooted in freeride culture. Early appearances in films like Hifi and The Empire set the tone, while later projects with Standard Films, Forum, and Brain Farm cemented his legacy.

His riding reached a broader audience through standout productions such as The Art of Flight and his Red Bull series The Book of John J, where the focus shifted beyond performance to a deeper connection with the mountains and the lifestyle around it.

Now based in the Sierra Nevada, Jackson continues to film, travel, and work on new projects, remaining a relevant figure in an evolving snowboard landscape.

With this move, Gordini aligns itself with a rider whose reputation has long been built on creativity, longevity, and respect within the community, less about chasing trends, and more about setting them.