Snowboard International
Media Kit 2026/27

A global media platform dedicated to documenting and advancing snowboarding culture.

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About
LAAX Open
DIYX Street Jam

Global Media Platform

Documenting and Advancing Snowboarding Culture.

Through storytelling, imagery, and on-the-ground reporting, we capture the people, places, and forces shaping the sport today. From cornerstone events like LAAX Open, Rock A Rail, and Snow League Aspen, to cultural touchpoints like DIYX Street Jam, The Uninvited, and Spot-to-Spot Avoriaz — we are embedded where snowboarding happens.

✱Meaningful editorial storytelling.
✱Competition and industry insight.
✱Cultural narratives across film, events, and community.
✱Product and brand context within the sport.

Our Mission

To Inspire, Inform, and Elevate Snowboarding.

✱Raising the standard of storytelling in the sport.
✱Connecting brands with engaged and culturally relevant audiences.
✱Supporting the growth of a more inclusive and forward-thinking snowboard community.
Snow League Aspen
Bomb Hole Cup
What We Stand For
✱
Global
Perspective
Bridging Europe and North America — embedded at every key event worldwide.
✱
Depth
Over Noise
We prioritize meaningful stories over fast content. Every piece earns its place.
✱
Culture
Over Clicks
We reflect the true spirit of snowboarding — not what's trending on the algorithm.
✱
True
Credibility
Built through presence, experience, and consistency across seasons and events.
The Platform

A full-season media platform built around six core touchpoints, designed to keep your brand visible from pre-season through peak winter — both on the ground and across digital.

Annual Magazine
✱
Annual Magazine
A single, high-impact print edition released in late September — distributed globally across 750+ retailers, Barnes & Noble across 38 US states, and European travel hubs. Long-form storytelling, premium photography, curated brand presence. Free digital edition two weeks later.
Buyer's Guide
✱
Buyer's Guide
The season's go-to gear platform across print, digital, and social. Products showcased in real riding conditions with editorial context — living on as a searchable hub on the website throughout the season.
Friday Dump Newsletter
✱
Friday Dump Newsletter
A curated weekly briefing on everything that matters in snowboarding — a considered edit of the week, delivered directly to an engaged audience at exactly the right moment.
10K+ Subscribers
44% Average Open Rate
Product Reviews
✱
Product Reviews
Studio-based in-depth reviews of all products: boards, boots, bindings, outerwear, base layers, gloves, goggles, helmets, and accessories. The best way to showcase your latest products, tech, and innovations — released as snowboarders are deciding what they want to be riding on, and in, next season.
Annual Giveaway
✱
Annual Giveaway
A multi-brand lead generation campaign running through September. Each participating brand receives dedicated exposure, followed by direct access to a highly engaged audience. Fully GDPR-compliant data shared with participating brands.
8,500+ Leads last edition
10K+ Target for 2026
Bespoke Activations
✱
Bespoke Activations
Beyond the core platform, we develop tailored campaigns, features, and on-the-ground activations built to align with your brand's objectives and the realities of snowboarding culture. Always-on distribution across web, Instagram, TikTok, and YouTube.
Distribution
Barnes and Noble distribution
Distribution
✱750+ core snowboard retailers in Europe and the US
✱Barnes & Noble stores across 38 US states
✱Presence in European travel hubs and airports
✱Digital editions via Zinio and PressReader
✱Free-to-read extended digital edition in mid-September
Snowboard International digital edition
Audience
Our
Audience.

A highly engaged community of snowboarders, industry professionals, and culture enthusiasts across Europe and North America — in their prime purchasing years.

38.3%
Aged 25–34
27.5%
Aged 18–24
57.8%
Europe
42.2%
US & Canada
Instagram
22K+
Followers
+50%
Growth / Year
1.6M
Impressions (90 days)
73.7%
Non-followers
38.3% aged 25–34  ·  22.7% women  ·  Constant new audience growth.
YouTube
1.3M+
Total Views
55K
Monthly Viewers
21.5K
Watch Hours
2K
Subscribers
Audience comes for in-depth gear research — extended watch time and strong purchase intent.
TikTok
3.8K+
Followers
120K+
Total Likes
604K
Views (90 days)
+740%
Growth
+796% accounts reached in last 90 days. High reach relative to follower base.
Friday Dump Newsletter
10K+
Subscribers
44%
Open Rate
Snow League Aspen
Seasonal Timeline
✱
September
International Magazine Release + Giveaway Campaign
✱
October
Buyer's Guide Launch + Digital Rollout
✱
Oct–Apr
News, Event Coverage, Social Rollout, Website Content
Rate Card
Package 1 Package 2 Package 3
Package Cost
€3,000
€5,000
€8,000
Print Ad
Full Page
Full Page
Double Page Spread
Product ReviewsLong format studio video for YouTube and social capsules
3 products
6 products
9 products
Buyer's GuidePrint magazine, online listicles and social coverage
3 products
6 products
9 products
Friday Dump SponsorshipLogo on header + content link with photo and blurb in weekly newsletter
—
1 newsletter
3 newsletters
Dedicated MailerLinked to a product launch or editorial / news piece
—
1 mailer
2 mailers
Light Print EditorialInclusion in Movie or Event section of print magazine; listicles about movies and events
Included
Included
Included
Print FeatureBespoke feature (min. 4 pages). Online rollout + Friday Dump + social
—
Included
Included — Premium
Gear FeatureInterview with designer or team rider about a specific product. Online rollout + Friday Dump + social
—
Sidebar
Included
Online FeatureBespoke feature, Friday Dump inclusion and social media post & story
1 feature
2 features
3 features
PR CoverageOnline news posting & story with link
Max 3 / season
Max 5 / season
Max 10 / season
Package 1
€3,000
Print AdFull Page
Product Reviews3 products
Buyer's Guide3 products
Friday Dump—
Dedicated Mailer—
Light Print EditorialIncluded
Print Feature—
Gear Feature—
Online Feature1 feature
PR CoverageMax 3 / season
Package 2
€5,000
Print AdFull Page
Product Reviews6 products
Buyer's Guide6 products
Friday Dump1 newsletter
Dedicated Mailer1 mailer
Light Print EditorialIncluded
Print FeatureIncluded
Gear FeatureSidebar
Online Feature2 features
PR CoverageMax 5 / season
Package 3
€8,000
Print AdDouble Page Spread
Product Reviews9 products
Buyer's Guide9 products
Friday Dump3 newsletters
Dedicated Mailer2 mailers
Light Print EditorialIncluded
Print FeatureIncluded — Premium
Gear FeatureIncluded
Online Feature3 features
PR CoverageMax 10 / season

Please treat these as sample packages — we can amend these to suit your requirements and where you see most value for your media spend. We can build out bespoke campaigns and packages specific to your brand. We would love to jump on a call to hear what you have planned and how we can help you maximise your visibility and achieve your goals this season.

© 2026/27 Snowboard International · snowboardinternational.com · Media Kit 2026/27