Issue 1
Snowboard International Magazine features some of the biggest names in snowboarding and in-depth stories from around the world. With more than 220 pages of captivating snowboard content, including opinion pieces, interviews, gear, travel stories, events and much more, here’s a taste of what to expect from the first issue.
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On the Streets of Helsinki
“Street riding is not just a challenge; it’s a statement of resilience, creativity, and community.”
Dive into the world of Finnish street snowboarding from the perspective of five female riders: Henna Ikola, Sara Säkkinen, Merika Enne, Telma Särkipaju, and Sofianna Oikarinen. The highs, lows, and unbreakable bonds define their journeys as they pave new paths in a scene that was long dominated by men. Now, after a lot of hard work, resilience, and developing industry norms, we see it all changing.
This feature showcases how women are claiming their place in street riding and challenging the narrative of what it means to be a snowboarder today. It’s a celebration of growth, community, and the power of shared experiences in overcoming fear and pursuing passion.
Following Japan
“I think people confuse the success of the Japanese with the Chinese Government’s method of sourcing talent from pools like karate, gymnastics, diving and such, strapping them to snowboards and seeing who doesn’t get broken off. There is no such program in Japan. There is no program, period. ”
Lee Ponzio takes us on his six-year journey with the Japanese Snowboard Team. Through cultural clashes, evolving team dynamics, and navigating the competitive snowboarding circuit, Ponzio paints a vivid picture of his role as an outsider working to bridge the gap for Japan’s elite riders. His story is one of unexpected challenges, camaraderie, and unfiltered insight into the snowboarding world.
Expanding Women’s Snowboarding
“The Uninvited has proven that the future of women’s snowboarding is limitless.”
Jess Kimura and the Uninvited crew illustrate their mission to break down barriers in the snowboarding world. Jess and her crew, including Nirvana Ordoñez Ortanez and Abby Furrer, are not only making waves in competitions but are also cultivating a thriving community that celebrates talent and creativity. From organizing groundbreaking events with significant prize purses to fostering mentorship opportunities, the Uninvited is reshaping the narrative around women in snowboarding, ensuring that no woman is left behind in their pursuit of greatness.
Beyond The Edge
“This place is different. This is not your typical snowboard trip. This is Greenland.”
Samuel McMahon recounts an unforgettable snowboarding expedition alongside Mathieu Crepel. Traveling across the ice and through remote fjords, they navigate polar bear territory and face unforgiving landscapes. McMahon’s narrative captures the raw beauty and extreme isolation of Greenland, a far cry from traditional snowboarding destinations.
The Future of Competitive Snowboarding
“Competitive snowboarding needs to evolve to keep people engaged, and radical change is necessary.”
As the landscape of competitive snowboarding transforms, this feature explores how new leagues and formats are redefining the sport. From the upcoming X Games League to Shaun White’s Snow League, the scene is buzzing with fresh ideas aimed at sustainability and athlete welfare. Industry insiders weigh in on the future of competitions, the role of creativity, and how evolving formats can both challenge and inspire the next generation of snowboarders. Will these changes strengthen the community, or will they alter the essence of the sport we love?
Reading Fear with Xavier de le Rue
“Fear is a natural response, but how we manage it defines our experiences on the mountain.”
In this compelling feature, snowboarding legend Xavier de le Rue shares insights into the intricate dance between fear and adventure in the backcountry. With over twenty years at the forefront of freeriding, Xavier reflects on his personal evolution, the science of snowpack, and the importance of safety in the mountains. Through the lens of his latest film, Of A Lifetime, he delves into the dynamics of family, adventure, and environmental consciousness, offering a unique perspective on navigating both the terrain and one’s inner fears.
On a mission: Hoods to Woods
“Through snowboarding, we create pathways for change, helping kids see beyond their immediate reality.”
Founders Brian Paupaw and Omar Diaz illuminate the mission of Hoods to Woods, a transformative initiative aimed at guiding urban youth away from violence and towards the mountains. By introducing snowboarding as a tool for empowerment, they foster a love for the outdoors and build resilience in the next generation. This feature captures their heartfelt journey, the challenges they face, and the profound impact of connecting kids with nature, offering them experiences that reshape their futures and ignite their dreams.
B-SIDE with Maggie Leon
“Success is about merging your passions and creating your unique path.”
Meet Maggie Leon, a trailblazer who has successfully combined her dual passions for snowboarding and engineering into a groundbreaking career at Rome Snowboards. From her childhood dream of becoming an engineer to her role as a professional snowboarder, Maggie’s journey is a testament to determination and innovation. In this inspiring feature, she shares her experiences transitioning from Burton Snowboards to Rome, the importance of diversity in the industry, and her vision for fostering a culture that supports young women in both sports and engineering.
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