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Burton continues its 50th anniversary celebrations with Listen to the Riders, a collection inspired by snowboarding’s rebellious years from 1987–1997.
As part of its 50 Years of Snowboarding celebrations, Burton is launching the second of five collectable product drops, each paying tribute to a different decade of snowboarding history.
Titled Listen to the Riders, the latest collection revisits 1987–1997, a defining decade for freestyle snowboarding, marked by teenage rebellion and an explosion of culture and self-expression.
As snowboarding grew and corporations looked to buy into the emerging sport, Burton remained independent, navigating the changes with one guiding principle: listen to the riders.
The second drop brings back some of the era’s most recognisable products, including Biolight outerwear and the iconic ’94 Twin snowboard, alongside archive-inspired tees and headwear. The collection draws on the style and innovation of the ’90s, updated to modern standards.
Four more decades of snowboarding history are being celebrated through five product drops running from September 2026 to February 2027, alongside a short-form documentary series and a range of in-store and on-snow events.
Check out the collection here.
Find out more about the collection and Burton’s 50th anniversary celebrations at Burton.com/Burton50.
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