Burton and FRAGMENT Announce Exclusive Collaboration

Burton Snowboards proudly unveils an exclusive collaboration with legendary Japanese
designer, musician and producer, Hiroshi Fujiwara and his iconic brand, FRAGMENT.

The new Burton x FRAGMENT collection includes snowboards, bindings, jackets, bib pants, and Anon
goggles and helmets that reimagine Burton’s heritage through Hiroshi’s refined streetwear lens.
The result is technical performance gear, softgoods, and apparel with his minimalist,
unmistakable design. Produced in limited quantities, each piece in the drop is a testament to
elevated craftsmanship and understated luxury available at Burton.com and through select
Burton flagship stores and retail partners.

Hiroshi Fujiwara, a dedicated snowboarder for nearly 30 years who has designed numerous
collections for Burton, is known for wearing his self-designed snowboard jackets not only on the
slopes but also as streetwear, perfectly embodying the fusion of snowboard culture with
everyday life. Now, a brand new full-scale collaboration between Burton, Anon, and
FRAGMENT channels Fujiwara’s passion for snowboarding and Burton’s commitment to
craftsmanship across snowboards, bindings, outerwear, apparel, goggles, and helmets. Inspired
by Japan’s alpine peaks and Tokyo’s city streets, the collection reflects his deep connection to
the sport and his enduring influence on fashion, design, and global culture. A stealth-inspired
motif runs throughout the line, striking a rare balance between functionality and refined style.

“I’m truly grateful that Burton consistently creates products with impeccable functionality for
enjoying my beloved snowboarding,” said Hiroshi Fujiwara. “Beyond the wear I love for
everyday street style, I’m thrilled we could collaborate holistically, including gear.”
Designed for both the mountain and the city, the Burton x FRAGMENT Collection moves
seamlessly between slopes and streets. The collection is precision-engineered for performance
yet polished for modern life, and each piece fuses technical mastery with sleek urban
minimalism – it’s performance wear that transforms into a cultural statement.

Collection Highlights
The capsule features limited-edition hardgoods, softgoods, apparel and accessories designed
with meticulous attention to detail, balancing functionality, versatility and understated style,
including:
● Hardgoods: Burton Family Tree Branch Manager and Burton STEP ON® Genesis EST®
Snowboard Bindings
● Technical outerwear and layering pieces built for challenging backcountry conditions,
including Burton [ak]® Acamar Jacket, Burton [ak]® Acamar Pants, and Burton [ak]®
Helium Vest
● Anon Oslo WaveCel® Roundfit Ski & Snowboard Helmet and Anon M4 Goggles
(Cylindrical) + Bonus Lens + MFI® Face Mask